Our Methods & Approach
Approach (A.K.A. the way we do things)
User-Centered
We believe the most successful businesses put the needs of the customer front and center. That’s why we make it a priority to understand the customer’s goals, and keep them in mind at every stage of the design process. Usability, accessibility, and customer experience are cornerstones of our design.
Data-driven
Our intuition guides us, but we rely on research and strategy to drive our decision-making.
That means our design & development decisions are always rooted in data and business objectives.
Product Mindset
As product managers, we’re trained to look at the big picture, across business, technology, and design. We’re skilled communicators that can align all the parts of the whole to execute on a vision.
First-principles thinking
Methodology
Agile/Lean
We utilize Lean and Agile development methods to keep our process quick, iterative, and reliable. Consistency with our methodology ensures the most stable and predictable environment for us and for the client as we build.
Design-thinking
We use a design-thinking framework
Work smart, not hard
We leverage no/low-code tools when it’s the best option—and often it is!
We’ll write custom code when it’s necessary, but we don’t use it when we don’t need it. This allows us to deliver digital products at a fraction of the time and cost of traditional development.
But it also helps to keep content management simple, so that the client can make updates or changes to the website more easily.